More visibility.More opportunities.
Navi Marketing Co. is the fractional marketing team for B2B manufacturers, service firms, and SaaS companies, built to make you sales-ready.
The Three Outcomes
Customers buy outcomes, not specs. Everything we build moves your buyers through three steps.
Get found
Show up where your buyers are looking.
Get trusted
Make your value clear and credible.
Get chosen
Give buyers a reason to choose you.
Different businesses sell differently.
Your marketing should reflect how your buyers actually find, evaluate, and choose you.
Arm your reps and distributors to sell.
Buyers get specs instead of a clear reason to buy. Reps and distributors lack the tools to communicate the value consistently.
Clear product messaging, updated sales collateral, distributor-ready materials, and a website that sells the value behind the product.
Grow beyond referrals.
Too much new business still comes from word of mouth. Your marketing isn't generating opportunities on its own.
Clear service messaging, a lead-generating website, sales materials your team can use, and campaigns that create opportunities beyond your existing network.
Turn demos and trials into deals.
Prospects don't always understand why they need your product. Messaging changes from rep to rep, and opportunities lose momentum.
Clear product positioning, a repeatable sales story, stronger demo and sales materials, and nurture campaigns that keep prospects moving toward a decision.
Whatever you sell, your sales team needs these 7.
- Company Credibility
- Product & Service Info
- Proof
- Sales Process Tools
- Commercial & Financial
- Post-Sale
- Closing & Internal Selling
Marketing built around how you sell.
Foundation first
We don't sell ads to companies that aren't ready for them. We build your brand, website, and sales tools first, then scale with social and paid media.
A full team for the cost of one hire
A strategist, designer, web developer, and paid media specialist, without building a department.
Built by product people
Led by someone who spent a decade building and selling products. We start with how your product actually gets bought.
Measured by sales-readiness
You get a Sales-Ready scorecard at the audit and every 60 to 90 days, so you can see what's improving.
One person can't do it all.
Here's the gap most companies run into, and exactly how a fractional team closes it.
Ideal for B2B companies that have a sales team but no full marketing department, or a small marketing team that needs more execution capacity.
Built by operators, not theorists.
Every person on the Navi team has actually built and operated the systems they sell. Not just theory. Not just decks.
For the cost of one hire, a full team.
Measured against the true cost of one in-house marketing manager, not a typical agency retainer.
| One Marketing Manager | Navi Fractional Team | |
|---|---|---|
| Cost | Six figures a year | Full team cheaper than one seat |
| Speed | Bottlenecked on one desk | Parallel execution across specialists |
| Skill Coverage | Generalist | Strategist + Designer + Developer + Media |
| Hiring Time | Recruit, interview, onboard | Team available |
| Capacity | Sequential execution | Parallel execution |
More marketing function for less than the cost of one hire.
How we turn marketing into growth.
Click a stop along the route to see what each step covers.
Audit
Find where marketing is leaking opportunities.
- Brand positioning and messaging
- Ideal Customer Profiles and buyer personas
- Website structure, content, and conversion paths
- Social media presence and consistency
- Existing marketing assets and sales materials
- Analytics, lead tracking, and advertising accounts
Fill Gaps
Give sales the tools and messaging it needs.
- Brand templates and visual assets
- Sales tools, brochures, and battle cards
- Internal and external presentations
- Product and service messaging
- Case studies and customer-facing materials
- Marketing processes and supporting systems
Website & Socials
Make it easier for buyers to find and understand you.
- Website pages and landing pages
- Product and service page optimization
- Calls to action and conversion paths
- Search visibility and on-page SEO
- LinkedIn and social profile optimization
- Ongoing website and social content updates
Nurture Campaigns
Stay relevant during long B2B buying cycles.
- Email nurture campaigns
- Educational and product-focused content
- Customer and prospect newsletters
- Case studies and application stories
- Lead follow-up sequences
- Campaigns based on buyer stage and interests
Paid Ads
Create predictable new opportunities.
- Google Search campaigns
- LinkedIn advertising
- Retargeting campaigns
- Product and application-specific campaigns
- Landing page and ad creative testing
- Campaign tracking, optimization, and reporting
No paid spend until the foundation can actually convert it. Every dollar spent on ads lands on something built to close.
Ready to talk?
Reach out and see where Navi Marketing Co. can take your business.